Vision in Rockridge

$35 for $200 Toward Prescription Eyeglasses

For Eyes Optical

Multiple Locations

$200 $35

Designer frames from Burberry, Prada, and Ray-Ban contain light, resilient Toughlites lenses with a 30-day comfort zone guarantee

43% Off LASIK Eye Surgery

Ellis Eye & Laser Medical Center

Multiple Locations

$5,300 $2,999

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Dr. William Ellis and his staff consult with patients before performing corrective LASIK surgery and monitoring the results for 3 months

Up to 97% Off Eyewear at Veo Optics

Veo Optics

Multiple Locations

$800 $25

Showrooms feature styles by Marc Jacobs and Prada as well as polarized and transition lenses

Up to 81% Off Prescription Glasses or Prescription Sunglasses

JCPenney Optical

Multiple Locations

$290 $55

Shop stocks wide array of designer frames from brands such as Stafford, Liz Claiborne, Lulu Guinness, and Nicole Miller

40% Off Blade-Free LASIK Eye Surgery

LaserVue Eye Center

Multiple Locations

$5,000 $2,999

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Doctors improve vision in less than 10 minutes using laser technology during a LASIK procedure with a short recovery time

Half Off LASIK at The LASIK Vision Institute

The LASIK Vision Institute

San Bruno

$1,400 $699

LASIK procedure performed by an experienced specialist with a company that has performed close to 1 million eye surgeries nationwide

87% Off Eyeglasses at View Optical

View Optical

Fremont

$150 $19

Variety of eyeglasses from brands such as Armani, Ray-Ban, Oakley, and Gucci; free second pair of glasses

83% Off Eye Exam and Glasses Credit

Larry A. Jebrock, O.D., Inc.

Novato

$345 $59

After an eye exam to determine their prescription, clients pick out eyewear; credit can also be used for LASIK alternative

75% Off Eyewear at Uber Optics

Uber Optics

Petaluma

$120 $30

Optical eyewear and frames by designers such as Oliver Peoples, Paul Frank, and LA Eyeworks

Up to 83% Off at Eye Luv Lucy Optometry

Eye Luv Lucy Optometry

Willow Glen

$285 $49

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Eye boutique stocks modern frames from celebrity-favored brands such as ic! Berlin, Dita, Matsuda, Toms, and Frieze Frames

88% Off Eyewear at Stanton Optical

Stanton Optical

Stockton

$245 $30

More than 3,000 prescription glasses and sunglasses from brands such as Armani, Coach, and Nike

Select Local Merchants

Optical Works, Phoenix Optical, and Fine Arts Optical have manufactured frames by hand for more than 70 years, resulting in a cache of tens of thousands of contemporary styles as well as more than 3 million unused vintage frames. Artisans handcraft each pair of glasses in French or Italian factories using materials such as bamboo, buffalo and ram horn, traditional metal, and plastics to customize specs and keep up with current ocular trends. A prescription lab forges custom lenses that fit into frames, enhancing vision with polarized sunglasses, hidden bifocals, special coatings, and hard-to-fit prescriptions for nearsighted third eyes. Each store showcases around 3,000 different pairs of frames that both emulate the looks of celebrities and suit individuals’ styles.

5519 College Ave
Oakland,
CA
US

Launched more than three decades ago, Site for Sore Eyes now operates in more than 35 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company offers a $25 warranty that secures all of its products, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.

4171 Piedmont Ave., Suite 109
Oakland,
CA
US

Since The Dark Entry's original New Orleans location opened in 1999, the shop has geared its unconventional inventory toward punks, goths, and those with alternative lifestyles. Though the original location closed after Hurricane Katrina, its legacy lives on through the Berkeley shop, where visitors can stock up on death-metal band shirts, hair dyes, skateboard decks, and body jewelry. For customers aged 18 and older, the shop also has plenty of items geared toward adults, such as bedroom toys and flirtatious games.

2589 Telegraph Ave
Berkeley,
CA
US

Launched more than three decades ago, Site for Sore Eyes now operates in more than 35 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company offers a $25 warranty that secures all of its products, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.

829 Broadway
Oakland,
CA
US

Though he was destined to become an ophthalmologist, Dr. William Ellis didn't always have a clear vision for his career. As an undergraduate at UC Berkeley, he studied electrical engineering, focusing on field and wave transmission—lasers, in other words. It was a worthy prelude to his eventual specialty, since after completing medical school and his residency, though, Dr. Ellis realized the enormous potential of lasers—via the revolutionary new procedure known as LASIK—to help his patients see more clearly. Since then, he has performed more than 68,000 LASIK surgeries and even helped pioneer Epi-LASIK, a version of the procedure that doesn't use blades to make the incision. At his practices throughout the Bay Area, Dr. Ellis continues to take pride in performing every LASIK procedure, giving patrons the gift of clear eyesight so they can finally make out the tiny poems written between the lines of barcodes.

6500 Fairmount Ave
El Cerrito,
CA
US

Del Sol welcomes guests to its storefront along the famed Pier 39 to peruse a variety of knick-knacks, souvenirs, and clothing for women, men, and kids. More than a peddler of good-time goods, Del Sol also manufactures its own items. The shop began in a Utah mall with a collection of colorful T-shirts including a signature tee that changes color in the sun, and now graces more than 100 locations, with the first full store opening in sun-filled St. Thomas in 1997. As sidewalks bustle with life and sea lions chatter outside, shoppers can peruse the Pier 39 location’s smile-inducing selection of jewelry, swimwear, hats, toys, and key chains to commemorate a family day out or accidental UFO crash.

Pier 39
San Francisco,
CA
US