Conte's Bicycle and Fitness, Midlothian

Keeping the business in the family for more than 50 years, the sons of Conte's Bike Shop founder Charles R. Conte run the collection of cycle-centric shops with attention to personal service and a constant stock of top-notch bikes and equipment. Conte's technicians specialize in Body Geometry fittings, in which they observe how skeletons work in tandem with cycling movements and demonstrate how to avoid typical discomforts. Holding true to an individualized focus, the team also understands how to fit bikes for women and provides detailed guides that help cyclists choose the right set of wheels. A full-service center, the shop also provides cardio and fitness equipment and executes services such as bike tune-ups, drivetrain overhauls, and brake adjustments that ensure riders can stop on a dime, pick it up, and buy a Chiclet without ever dismounting.