Aroma Workshop, Chicago

Before opening Aroma Workshop with wife Liz Muckley in 1993, Tedd Neenan pursued his love of nostril charming by earning an aromatherapy certification under Dr. Kurt Schnaubelt at the Pacific Institute of Aromatherapy. Neenan's scent expertise informs the store's selection of more than 100 perfumes and essential oils, which customers can mix to create a signature scent during a process that Where magazine calls "quick, painless—and lots of fun." After customers, including a Groupon Guide writer, name their new trademark fragrances and enter them into the store's scent-o-dex for future recall, they can transmit the scents into perfume oils, colognes, or dozens of skin and bodycare products, thereby eliminating the need to stitch pine cones to their blazers to smell fresh. Neenan's neat shop—its wraparound glass shelves are stacked with vials and bottles––has also attracted the keen noses of Lucky, Self, and Chicago magazine reporters, who note its extensive selection and expert staff, which includes a professional perfumer.