Koko FitClub Dallas, Dallas

Koko FitClub’s digital keys unlock personalized cardio- and strength-training regimens tailored to each guest’s abilities and goals. Each user receives a small, USB-like device that stores personal fitness data, which is extracted during an initial fitness consultation. During each workout, guests plug their keys into the host of strength-training and cardio equipment. Based on the key’s data, the machines display the user’s ideal cardio intensity and resistance level or number of reps for each session—and even rate how they’re performing. The system adapts routines as members work toward their goals or gain +5 strength from an enchanted amulet, offering them the intelligence of a personal trainer without the costly fees or hassle of matching schedules. Online tracking further digitizes training, allowing users to see their progress on their home computers, in the very same browser where they’ll soon order smaller clown suits.