About this business
From Our Editors
Every year at the San Diego County Fair, Roxy Restaurant doles out roughly 7,000 of its falafel burgers. These award-winning creations feature a falafel patty with melted cheese, tomatoes, and sprouts. The strange part is: the falafel burger might not even be Roxy's most popular item. That distinction probably goes to the artichoker, a sandwich that, much like the healthiest wedding cakes, is stacked with marinated artichoke hearts, black olives, and sunflower seeds. Chicken enchilada and grilled fish sate meat eaters, but it's the creative, vegetarian-friendly dishes such as these have helped keep Roxy a go-to spot in Encinitas since 1978, when brothers Shoja and Shahram Naimi opened it as an ice cream shop. The brothers have continually built upon that modest foundation over the years, but they have never strayed from their dedication to fresh ingredients and made-from-scratch, preservative-free cooking.