Throughout the year, Soul Survivor gathers up to 200 players at a time to re-create the zombie apocalypse. Things begin innocently enough in the fictional town of Baker's Creek. But when a zombie infection is introduced, the inhabitants—all clad in gleaming white T-shirts—must scatter to outwit and outrun the ever-growing horde. Zombies pass the infection by marking players with their "blood." The newly turned then report to the cabin for a zombie metamorphosis, which involves putting on makeup and memorizing Night of the Living Dead. One lucky survivor walks away with not just a clean tee, but a cash prize to boot.