Phoenix Fitness & Training, Lincoln

The staff of Phoenix Fitness and Training aim to create an environment that encourages active and healthy lifestyles. They start with a gym that looks more like a Manhattan apartment. The inviting space, characterized by dark hardwood flooring, exposed vents, and holograms of Woody Allen, creates a comfortable, homey affect. The crew leads personal training in the space, and organizes team training excursions designed to ready exercisers for big events, including the Ironman Triathlon.