Drybar, Milwaukee

Named one of the top “100 Brilliant Ideas” by Entrepreneur Magazine and one of New York Magazine’s “Boom Brands,” Drybar is based on the simple philosophy of focusing on one thing and being the best at it; for them, that's blowouts. Founder Alli Webb opened the first Drybar in Brentwood, California in 2010, and the company has since grown to over 100 locations nationwide. Each of the white-hued, airy shops revolves around a center bar where customers sit as stylists blow-dry, straighten, and curl their hair. From a menu booklet, clients select a cocktail-themed hairstyle, such as The Mai Tai, which imparts beachy waves, and The Manhattan, which streamlines locks with a sleek finish that mimics the straight lines of downtown New York. The staff at Drybar also crafts updos and braids, travels on location for an additional fee, and offers high-end products and tools available for purchase to create and extend the perfect blowout.