Power Up Watersports, Mary Esther

Just off the beach, a man floats over the water, suspended in the air by streams of water jetting from his hands and feet as though he were testing an Iron Man–inspired apparatus. This back-mounted pack—called a Flyboard—works through a propulsive system that continually intakes and rapidly expels water, pushing the rider into the air or wherever he or she directs it to fly. The Flyboard, along with aqua trikes, WaveRunners, pontoon boats, kayaks, and standup paddleboards, comprise the unique rental fleet of Power Up Watersports. With these advanced watercrafts, Power Up’s team hopes to evolve Destin’s watersports scene, which includes plans to train the area’s dolphins to serve drinks.