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About this business
From Our Editors
Zach Emig and David Cooper have fished for more than 20 years, oftentimes 200 times a year and all over the country. They draw upon knowledge accumulated during these endeavors while presiding over equipment and guests at Simply Fishing. When they founded the business, Zach and David also realized that they didn’t just want to furnish anglers with rods, custom flies tied by a resident fly winder, and signed headshots of Poseidon to lure in local marine life; they wanted to share their acute knowledge of local fishing hot spots. Thus, they lead half- and full-day excursions on six lakes and rivers, including Provo River. They are excited to teach their techniques and “committed to helping you not have to lie” about catching 300-pound catfish made of diamonds.