Hair by Rick in David's Beautiful Salon, Rockville

London-trained and previous artistic director of 23-salon chain, as well as former owner of New Wave Salon, Rainbow Salon, and Artech Hair Studio, Rick Gesumaria doesn't subscribe to the one-size-fits-all approach to hair design. Every haircut he administers is customized to meet that client's features, such as the texture of their hair, the shape of their face, and the height of the customer. Through a specialized computer program, he can even show clients how they'd look in hundreds of hairstyles and colors. A 30-year veteran of hair design, Rick is a private contractor, offering customer haircuts, highlights, color, keratin treatments, Japanese straighteners, and extensions, all with a creative eye and desire to craft a style that suits the client with an emphasis wash- and wear-ability.