7D Experience, San Francisco

Staff at 7D Experience equip audience members with laser blasters and 3-D glasses before strapping them into neon-yellow moveable seats inside a 20-seat interactive digital theater. Each of the Experience's current rides combines built-in roller-coaster movement with interactive shooting challenges, and immerses players in a computer-generated onscreen experience through surround-sound and 3-D visual effects. Los Banditos surrounds players in a Southwest landscape, in which they defeat robotic cowboys, while Zombies! pits players against waves of undead in a digital apocalypse. At the end of each eight-minute game, the screen displays the winner's photo, allowing others to admire their score or tell them whether they'd look good with a mustache.