J1 Insoles, Spearfish

Dr. Lorri Riley feels for people with flat feet—she's got a pair of them herself. Over the course of her decades-long career as a podiatrist, Dr. Riley saw patient after patient who needed arch support, but the overwhelming majority didn't need something dramatic. Rather than continuing to prescribe pricey prescription orthotics to patients who needed only a little support, she designed J1 insoles, which can help relieve the pain caused by belligerent not-arching. One of the keys to their success: a three-point system, which corrects in the heel, arch, and forefoot. The company also offers inserts for high and average arch styles, and can create mixed sets for patrons who have only one flat foot.