San Diego Guide

With an average temperature in the 70s and few days when the sun isn’t shining at full strength, San Diego risks being pigeonholed as just another paradise on the Pacific. But America’s Finest City—as locals like to call it—is so much more than good weather. It’s a culturally rich metropolis that encompasses 18 cities, towns, and neighborhoods, each with its own distinct flavor. European explorer Juan Rodriguez Cabrillo was the first to stumble upon San Diego’s miles of white-sand beaches in 1542. He christened the area San Miguel, but a second wave of explorers arrived six decades later and renamed it San Diego in honor of one of their vessels. The new name stuck, and widespread settlement began in 1769. After a brief stint under Mexico’s rule, San Diego joined the United States along with the rest of California in 1850. San Diego still retains close ties to Mexico, and the city even shares a border with Tijuana. Together, the two cities form a metropolitan area in which 1.3 million people reside on the San Diego side alone. Mexican culture still pervades neighborhoods such as Old Town, where five ancient buildings remain from the city’s time as a Mexican pueblo. Some of Old Town’s modern shops also pay homage to the past. At Toby’s Candle & Soap Shop, you can make your own candles the old-fashioned way, and Covered Wagon sells a wide array of Native American jewelry. Neighborhood eateries such as Barra Barra Saloon reflect the city’s Mexican heritage, but others highlight its diversity with Italian, Thai, and Japanese cuisines. The Gaslamp Quarter is another colorful neighborhood that strikes a balance between modern and historical entertainments. Lined with restored Victorian-era edifices, the Quarter lures in outsiders with its seemingly endless array of locally owned boutiques, eclectic restaurants, bars, and art galleries. The Chuck Jones gallery exemplifies the neighborhood’s diversity and showcases sketches of some of the artist’s most famous characters, Bugs Bunny and Daffy Duck. 

What others are saying

Kes
28, Jan
One 60-Minute Couples Massage with Hot Stone and Organic Aromatherapy
Gina and her colleague were absolutely amazing. They gave us such amazing massages. We were very impressed. Such a pleasant experience. Will be back again!
Rejuvenate: Tailored Solo or Couples Massage, Hot Stones, Aromatherapy
Myra
28, Jan
One Synthetic Blend Oil Change and 25-Point Maintenance Check
These people are hard working, they had a lot of cars ahead of me but took care of me promptly and professionally. I loved that they didn’t complain about anything I left in my car but did their work and had me on my way quickly.
One Synthetic/Full Blend Oil Change and 25-Point Maintenance Check
Aimee
24, Jan
2-Hr Harbor Tour
Incredible experience. Had a great time reuniting with my best friends while sipping on alcohol and enjoying the cruise. Would do it again!
Experience Mesmerizing Whale Watching Adventure on a Luxurious Cruise
Emma
24, Jan
Haircut and Style, Valid with Danielle
One of the best haircuts I have gotten. I went in thinking I needed to chop all my hair off but Danielle reassured me that I really didn’t need that much taken off. She was extremely kind and friendly. Danielle was also very thorough in double checking exactly what I wanted.
Haircut and Style with Optional Balayage or Ombre at Hair By Daniella (Up to 52% Off)
Randall
11, Jan
45-Minute Body Massage: Swedish or Deep Tissue with Hot Stones and Aromatherapy Oil
Hong provided an excellent massage, and her pressure was perfect, not so hard, which can be painful, but not so light, which is important to me when getting a massage.
Swedish or Deep Tissue Massage with Hot Stones, Aromatherapy
misty
26, Sep
Six Laser Hair-Removal Sessions on One Large Area - Valid Only at San Diego (East Village)
Service is great, and the ladies working there are super nice and helpful.
Tailored Laser Hair Removal at SEV Laser, a Celebrity-Favorite Salon

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