Pictures propped against walls, crammed in closets, or carried away by picture-thieving magpies can't be beheld. Today’s Groupon increases art visibility: for $25 you get $50 worth of custom framing at Frame Corner in East Longmeadow.

Frame Corner helps its clients deck their halls with photographs and artwork using premium framing materials selected to match each individual project and the surrounding décor. The store’s on-staff certified picture framer, artistic design consultant, and needlework expert form a three-headed framing machine that can help you preserve your most precious memories for millennia. Thousands of molding options (including wood, colored aluminum, and 22-karat gold-leafed materials that can also be used as currency), hundreds of museum-quality matting choices, and millions of seconds of framing experience make every project a one-of-a-kind work of art. Whether you’re framing your dog’s photograph or your dog’s diploma from dog college, prices for each job vary significantly according to the materials and presentation method used; most custom projects run between $200 and $300.

A member of the Professional Picture Framers Association (PPFA), Frame Corner takes an artisanal approach to its work. From sports memorabilia to needlework to soap whittled into the shape of the Sistine Chapel, the store’s expert staff can turn your precious possessions into beautifully displayed conversation pieces you can hang proudly on your wall, until walls are replaced by reinforced beaded curtains.