The Ride

Theater District - Times Square

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In a Nutshell

  • Entertainment experience
  • High-tech vehicle with stadium seating & sweeping views
  • Novel way to explore the city

The Fine Print

Promotional value expires Mar 20, 2011. Amount paid never expires. Limit 4 per person. Expires by 3/20/11. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The diaries of Lewis and Clark are filled with cantankerous laments about having to tour the wilderness by foot and the startling lack of trailside fast-food options. Equip yourself with a discoverer's eyes and a wizard's wheels with today's Groupon: for $32, you get a single-admission ticket to The Ride, which departs from Times Square (a $65 value). Check in at the box office outside on the ground level of the Marriot Marquis, between 45th and 46th streets.

The Ride is a novel touring experience that's equal parts bedazzling bus and roving theatrical caravan. This super-sized people box chauffeurs leisure-loving locals and vivacious visitors alike within its high-tech confines. Packed with three rows of 49 stadium-style seats and floor to ceiling windows, The Ride allows cadres of sightseers to truly see the sights of the vibrant city. Take in famous Big Apple landmarks—including Central Park, Carnegie Hall, and the smooth, engine-purring Chrysler Building—as this mega-coach meanders along the 4.2-mile route. The 75-minute entertainment extravaganza uses its giant windows to their full extent, featuring skilled street performers highlighting hotspots along the way and making even the most grizzled park chess tables crack a smile. Check the schedule to find an ideal urban exploration time.


The Ride was featured in the New York Daily News:

  • What makes "The Ride" unique are street performers positioned strategically along the bus route who get in on the action. They include a tap-happy dancer living out a scene from "42nd Street" and uniformed ushers near Radio City who burst into a peppy audition number as you motor by. The moments are surprisingly charming. – Joe Dziemianowicz, New York Daily News

The Ride

Each motor coach embarks on its tour through 4.2 miles of Midtown, guides encourage group participation with song, dance, and question-and-answer sessions, much like any good meeting with a tax accountant. With the aid of 40 plasma monitors displaying images and historical information, they also divulge facts about landmarks such as Central Park, 42nd Street, and Grand Central Station. At times, rappers, dancers, singers, and actors leap from the crowd to entertain their mobile audiences with impromptu routines, and sometimes pull audience members into the show.

Customer Reviews

First of all, let me say the discount on the Groupon is the same price as their online price. Overall this tour is awesome, the tour guide are both very energetic and it's totally worth $35!
Stephanie D. · May 4, 2017
The tour guides were fun, talented and involved the whole bus. Our 8 year old grandson said that The Ride was his favorite part of our whole trip to NYC!!! Even my husband really liked it!!!!
Susan P. · April 28, 2017
The Ride was AWESOME! My friend and I took our daughters who were both celebrating their 18th birthday to NY for an overnight visit and this is the one attraction that we all agreed was great! The guides were so fun and inclusive and the people who were a part of the experience along the way were amazing! We happened to go when it was cold and rainy, but these people put on a show like there wasn't a cloud in the sky. It is definitely a great idea for parents of teens looking to do something fun with a mixture of a little bit of a history lesson.
Keebie C. · April 26, 2017
Merchant Location Map
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    Theater District - Times Square

    1535 Broadway

    New York, New York 10036

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