Love love love this product!! first purchased at Ulta, then on a whim did a search for it on Groupon and was surprised to get it for about half of Ulta’s retail!! helps hair dry faster and nourishes the ends as well as eliminates frizz!! a little bit goes a long way, although my hair is curly and coarse. I use between 2-3 pumps for my hair because my hair is like a sponge and soaks up moisture.