We have had an Tempurpedic Allura mattress for 4 years, paid full price, and it is worth every penny. Probably the most worthwhile purchase we have ever made. If you have injuries, back pain, or have had a tempurpedic recommended by physical therapist or doctor (in my husband's case both) do not hesitate, it is worth it. For this half price Groupon, we are putting one in the cabin so my husband can sleep there too. A few tips for first timers: when received the foam is firm, soften it by kneeling/squishing it; when received it smells like paint, leave the sheets off during the day (and maybe windows open) to air it out, the smell faded within a week. And finally the negative, it absorbs movement, yes you could probably walk on it without tipping a glass over, but the lack of bounce hinders bouncing on the bed.