You could browse Groupon’s catalog of
women’s fashion every day and still find new and exciting things to wear—but that’s not exactly the most practical way to shop. Instead, we recommend developing a strategy that stocks your wardrobe with both necessities and the trendiest pieces of
women's clothing. Occasionally evaluate your collection of
jeans to figure out if any replacements are required, and re-up your supply of Form + Focus
activewear whenever you take on a new fitness challenge. Then shop by season to keep the rest of your look up to date.
What to Wear in Summer
In recent summers, women’s clothes have been getting shorter, lighter, and looser. The season’s festivals and languid dog days have given rise to the bohemian-flower-child aesthetic.
Our trendwatcher has IDed the look in many
tops, from cold-shoulder cutouts to slouchy boyfriend tees.
Cropped pants and shorts, of course, are an old standby of summer clothes, but new textures and fits prevent them from being considered too last season when the mercury rises above 90. And the increased likelihood of beach vacations means everyone deserves a new
swimsuit or two.
What to Wear in Transitional Seasons
Layers, layers, and more layers—that’s how our style editors say you should handle spring and fall fashion. We recommend every woman own a healthy supply of
leggings. Wear them with a long T-shirt for an ultra-casual outfit, or don them under a
skirt when it’s a bit too chilly for bare legs. They do the same job when paired with spring
dresses (and can also make office-appropriate attire out of women’s apparel with too-high hemlines.) And when October rolls around, Groupon’s
costume store covers your Halloween needs.
What to Wear in Winter
Dressing for winter is an exercise in figuring out how to be comfortable as you transition from stuffy indoor environments to the colder outdoors. Start with
pants made with thicker materials than cotton. (Use our
women's sizing chart to feel confident in your purchase, then
learn how to care for your apparel.) Get cozy with
sweaters that button, tie, lay open, or pull over the head. If you live somewhere with mild winters, you’re probably good to go. If sub-zero temps are the norm,
outerwear will be your pinnacle of winter fashion. The selection includes down-filled parkas, bomber jackets, and sharp-looking coats from Groupon’s exclusive Sociology line.
