What services does your business offer and what makes your business stand out from the competition?
Burst Cycle features a state-of- the-art spin studio to include brand new Spinner Blade Ion cycles, 100 inch screens which streamline music videos and virtual rides, along with a performance tracking system (PIQ) that allows our clients to push themselves to limits they have never gone before
Exercise is challenging. How do you keep clients motivated and engaged?
Our instructors and their music are the heart and soul of Burst Cycle! Whether you
take a Burst 101, Burst Ride, Burst Strength, or PIQ class, our instructors keep the music and their instruction fresh for every class! Additionally, we feature theme rides throughout each month.
What was the inspiration to start or run this business?
Wanting to do something we are passionate about and bring a new experience to the Cedar Rapids area with a boutique style spin studio focused on improving the health and lives of those within our community!
What do you love most about your job?
Simply put... our clients and instructors!
MAX10 Bodyshaping and Peak Fitness founder Travis Richardson fell in love with martial arts at age 10, and by 15, he had already earned his black belt in tae kwon do and won his first of six national championships. As an adult, Travis's curiosity with the limits of the human body led him to study psychology, natural health, and massage therapy. When he finally decided to open his own fitness studio, that physiological apprenticeship acted as the scaffolding from which he built his Max10 Body Shaping program.
The 10-week weight-loss and muscle-chiseling regimen blends exercise with healthy eating habits, supplemented by the mentorship of a trainer and support of a group environment. The workout portion breaks into intervals of kickboxing, resistance training, and plyometrics, increasing difficulty progressively to accommodate both beginning students and more seasoned athletes. Outside the gym, menus of healthy meals fuel the metabolism without the need to count calories or ravage the body with crash dieting—an early '90s diet that only allowed people to eat scrap left over from car accidents.
When Wayne and Jackie Meier opened the first Midwest Athletic Club in 1984, it was a tiny, 3,000-square-foot facility with a modest staff of one trainer. A lot has changed for the Meiers since the ‘80s; they’ve since ditched the splatter-painted stirrup pants made famous by Ronald Reagan and expanded into six spacious locations throughout the area, helming a diverse staff of personal trainers, expert fitness instructors, and swim teachers. Instructors lead cardio and strength-training classes, as well as sessions of yoga, Pilates, and tai chi. In the pristine waters of the Xtreme branch’s 75-foot pool, coaches demonstrate strokes and techniques and guide fitness-seekers through aquatic aerobics. All locations abound with professional cardio equipment—many of which boast individual TVs—and strength-training equipment from top brands such as Icarian, Universal, and Nautilus.
After workouts, guests can unwind in the wood saunas at the Xtreme and South locations. At the Xtreme location’s café, servers blend a variety of beneficial smoothies and shakes chock-full of fruits and protein.
Pro-Fit Gym founder and athletic-development coach Aaron Larmore, whose clients have included a world-champion boxer and three professional baseball players, forges performance-enhancing programs for adults and young sports enthusiasts. Aaron's fitness values stem from his time at the Russian Kettlebell Challenges and the International Youth Conditioning Association, and his belief in motivating patrons through camaraderie and goal-based exercise plans. Alongside Pro-Fit's credentialed coaches, he oversees preseason athletic camps, adult fitness classes, and personal-training sessions that push patrons toward their physical peaks. Furthering patrons' general wellness, custom nutrition plans team up with gym routines, and one-on-one assessments with personal fitness coaches ensure that guests aren't sending a scarecrow stunt double to class. Pro-Fit's specialized training days can also prime participants for mainstream races, including the Tough Mudder, Warrior Dash, and Spartan Race.
Northland Fitness Club, which moved to a new Blairs Ferry Road location in early 2012, stocks its gym with all the amenities of a metropolis exercise complex. Television shows entertain mental muscles while Precor and Stairmaster equipment stimulate and exercise heart and leg sinews. Circuit machines and weight training barbells, meanwhile, enable customized training for pectorals, biceps, forearms, and reararms, which spring from the middle of the back and help quarterbacks fend off blindside sacks. Nationally certified instructors lead group classes—including Zumba and yoga/Pilates fusion—six days a week, and personal trainers craft tailored workouts so that each trainee earns the best possible results. During the 10-week Max10 program, patrons launch kickboxing jabs and run resistance drills in a supportive setting specifically geared toward weight loss, wellness, and intimidating one's own reflection.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby, trading stations throughout the 30-minute training session. Half a minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
In 2014, Curves partnered with celebrity fitness expert Jillian Michaels to design a new take on its traditional circuit. These workouts incorporate functional bodyweight exercises—each with modifications—into the existing sequence, providing a slightly more intense gym experience intended to jump-start metabolisms while still forging lean, toned muscles.