In 1998, School of Rock's first location was built in Philadelphia to strengthen students' self-confidence, develop their musicianship, and most importantly, spark an insatiable enthusiasm to learn. Today, the School of Rock franchise has branched out to more than 65 locations throughout the United States and Mexico. During the school's music lessons, encouraging instructors well versed in methods of rocking and rolling—such as strumming guitars, tickling keyboards, and causing avalanches with yodels—demystify music theory for mini Mick Jaggers of all skill levels.
School of Rock's Rock 101 program acquaints beginners with the instrument of their choice using a curriculum of weekly private lessons and group band rehearsals. Virtuosos ready to hit the stage can participate in the performance program, which prepares students for live performances that pay homage to beloved rock icons such as Queen, Led Zeppelin, and Mount Rushmore.