Whether it comes as an earthquake, tsunami, or power outage at the Super Bowl, natural disasters can throw a show-stopping monkey wrench into everyday life. Emergency services, cell-phone reception, and sometimes even basic plumbing all take a hit. Earthquake Supply Center readies its clients for such events with more or less anything a casual survivalist needs, especially ready-made kits. The bright red go-bags contain such basic supplies as MREs, water, and first aid kits, and can fit snugly in closets and trunks. Specialty kits include tools for search and rescue or animal first aid.
To outfit people for long-term survival, the center stocks tents, portable radios, bulk cooking supplies, and six-gallon barrels of dehydrated foodstuffs. Earthquake Supply Center also sells informational literature, helping people navigate thorny post-apocalyptic issues, such as finding food, building shelter, and whether or not you should bring your own tin of rainwater to a roast-squirrel dinner party.