The label all natural isn't lip service at Aveda. Bound by its mission to "care for the world," the company has created strictly selective criteria for what goes into its products. The most notable rule: 50% of every ingredient's molecular weight must come from a plant, a nonpetroleum mineral, or inorganic matter obtained exclusively from sustainable sources. Though the dedicated stylists and aestheticians at Bokaos may not be the ones fiddling with chemistry sets to formulate these eco-friendly products, they do stand by them 100% during every service.
For instance, hairstylists revamp outmoded styles with color formulas made from 99% natural ingredients, and they add bounce and movement to strands with Aveda retexturing systems enriched with certified organic ylang ylang. Meanwhile, aestheticians beautify skin with an array of facials and body treatments that use exfoliating salt glows culled from the Dead Sea, as well as plant-based waxing services augmented with skin-soothing essential oils. Once hair and skin is prepped, makeup artists swoop in to finish the look, melding a special foundation with water before applying it to faces with an airbrush, hiding blemishes, skin discoloration, and Sharpie?d chemistry notes for up to 20 hours.