Cura Organics’ founder and natural-hair pro Anaiyah got her start in the beauty industry with a series of instructional YouTube videos that have garnered more than 250,000 hits. Out of her salon, she continues to divulge healthy-hair tips, though she now customizes them to each client who sits in her styling chair. The rest of her staff—which is comprised of makeup artists, nail technicians, aestheticians, hairstylists, and personal stylists—further promotes healthy pampering by using as many organic and natural products as possible. They mix exfoliating scrubs in-house, paint nails with formaldehyde-free polish, and accentuate facial features with makeup devoid of animal products.
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