After raising her two children and earning a degree in fashion merchandising from Philadelphia University, Ruth Krass fulfilled her lifelong dream of opening a women's boutique. Alongside her husband Victor, owner of Krass Brothers, she began cultivating a fashion-forward collection of women’s apparel, shoes, and accessories. The store's golden hangers hoist everything from sportswear by Alice and Olivia to elegant formal gowns from Badgley Mischka and Marchesa. Bedazzled Boutique has an extensive selection of prom dresses, as well as mother-of-the-bride dresses, for customers with forthcoming special occasions. Zsa Zsa, the store's canine mascot, welcomes each shopper with a friendly wag of the tail and candid one-on-one advice on styling and sizing choices.