WineStyles’ inspiration for its wine-tasting parties began, of all places, at a backyard barbecue. Some friends at the barbecue found themselves with too many bottles of wine. As an experiment, they decided to taste the wines blindly, so as not to be influenced by price or packaging. This impromptu tasting became the template for WineStyles, a boutique designed to help you choose a wine simply by taste. That is, wines here aren’t categorized by varietal or region, but instead by one of eight taste profiles: crisp, silky, rich, and bubbly for whites; fruity, mellow, bold, and nectar for reds. However, patrons interested in knowing more about their selected bottle can still do so—each bottle comes with a description of its characteristics and suggested food pairings.
Those looking to learn even more about wines can attend one of WineStyles’ weekly tastings or discovery classes. During these events, certified specialists explore everything from the history of different varietals to current trends in wine drinking, such as which wine goes best with texting. Different levels of wine-club membership give participants two to three bottles a month (each selected by a Masters Wine Panel), invitations to private tastings, and discounts toward additional purchases.