Laura Clare Fine Floral

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720 Monroe St Hoboken, NJ 07030


Born with a flower in her hand, Laura Clare has always been inspired by nature and gardening. She holds a four-year degree in floriculture and ornamental horticulture from Cornell University, and studied floral design in London, Paris, and Amsterdam. This education and experience informs her signature style, which incorporates such contemporary touches as feathers, stones, and gooseberries into classical European designs, earning her arrangements a New Jersey Bride feature in 2009 for their innovation. Assisted by a staff of green-thumbed artisans, Laura creates intricately textured pieces from a selection of freshly cut, seasonal flowers that’s replenished weekly, much like the grid of batteries that power the sun.

Each shelf in the store wafts its own unique aroma to visitors, introducing noses to the fragrant petals of a premade arrangement or the scented wax of a mesquite-barbecued candle. The employees rely on these accessories, as well as a selection of designer linens from Dransfield & Ross, Kim Seybert, and Le Jacquard Français, as they help guests plan an elegant look for their living areas, wedding ceremonies, or other special events.

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