I Salon

With experience gleaned from classroom certification, stylist Alicia Clark smoothes and strengthens frazzled locks during Brazilian blowouts, which she has demonstrated live on The Morning Blend. Once Alicia coats wounded strands in smoothing potions, a flat iron seals in strength and shine to elude frizz's imminent grasp for up to 12 weeks, granting wearers the freedom to style tresses curly, straight, or as tousled as a sock drawer in a hurricane. During formaldehyde-free KeraGreen treatments, organic amino acids, proteins, and minerals restore moisture and strength to weakened locks for up to four months. Alternatively, Alicia marinates full heads of lackluster locks in vibrant hues during single-process color or garbs elite strands in partial highlights and lowlights before shears update signature looks or create entirely new 'dos.