Running was popular in Europe long before it caught on in America, which is why most races are measured in kilometers instead of miles and why most of the Pilgrims were eaten by bears. Race to the top of the food chain with today's Groupon: for $35, you get two 5K run/walk packages, each with an eight-week training program, a race entry, a race-day dinner, and a souvenir T-shirt, for the Kaiser Permanente Corporate Run/Walk held on September 8. Registration is required by July 15. The race begins at 7 p.m. at Turner Field.
The Kaiser Permanente Corporate Run/Walk's race director, Olympian Jeff Galloway, trains individuals and companies to pound the pavement in an annual interoffice challenge. The Get Active Atlanta training program spends eight energy-torching weeks prepping land stompers to trample the start line at Turner Field. Starting July 18, weekday training runs cultivate social striding, and from August 10 to September 7 a printed event-confirmation email grants access to any Atlanta metro LA Fitness location. Upon finishing beneath the Olympic rings, racers can fill ears with upbeat music and fill empty fuel tanks with a replenishing smorgasbord of a wrap, chips, pickle, cookie, and bottle of water from Jason's Deli. During registration, runners get to choose from a turkey wrap, ham wrap, or veggie wrap. After the race, runners can navigate to unlimited photo downloads and reminisce about the first time their commemorative T-shirt held them close.
Kaiser Permanente Corporate Run/Walk
As U.S. Olympian Jeff Galloway, race director for the Kaiser Permanente Corporate Run/Walk told The Weekly, “What makes this program unique is that it’s not just a one-day event.” The race begins two months before the starting gun fires with a free eight-week training program, whose curriculum Galloway designed. Galloway describes the weekly sessions, created to foster fitness among corporate employees and people with essentially sedentary jobs, as “a perfect way to help someone get started with a fitness program,” much like a treadmill that emails embarrassing photos of its owner when no one is running on it.
During the culminating race, The Weekly predicts a turnout of more than 15,000 runners and walkers, affiliated with more than 350 companies. The throng departs from the Turner Field starting line, chugging through the route to collect finishing commemorative T-shirts and the cheers of high-school gym coaches at the awards ceremony.