Certified personal trainer and running coach Jennifer Reid founded LiveWire Fitness to help make positive changes in peoples' lives. One way she and her staff accomplish that is by offering fitness services like boot camps, one-on-one personal training, and a running club, the latter of which meets each Saturday morning at Arbor Hills Nature Preserve. Of course, hard work is only half the battle—to really affect change in others' lives, the company strives to establish a nurturing culture where guests can foster positive relationships with one another and their environment. The all-for-one, one-for-all attitude is reflected, not only in group classes, but in wellness services like group grocery store tours, during which, a trainer will lead guests around their local grocery store, highlighting the healthy foods.