Blaine Eastcott's love of the outdoors is rooted in fond childhood memories of family camping trips. On one such trip, Blaine's teenage self impulsively climbed a 100-foot rock only to soon find himself struck by panic high up on the rock face. He was paralyzed by fear, until a surge of adrenaline gave him the courage needed to scramble the final 10 feet up. This ordeal spurred him to take rock-climbing classes—and eventually led to his current position as the president of Rockreation. His three adrenaline-inducing arenas challenge climbers of all skill levels with more than 28,500 total square feet of climbing terrain, composed of jagged cliffs, bouldering nooks, and craggy archways. The faux-mountain range mimics the conditions of real rocks with indentions, overhangs, and eagle's nests.
The gyms devote one-third of their space to a bouldering area, which blends into a top-rope course fraught with varying angles, and a large lead area with an overhanging arch. Across these angles, passionate instructors with extensive outdoors experience—and a background in conversational mountain goat—guide students through the Fight Gravity program. The three-class series focuses on belaying basics, and progresses through technique instruction and bouldering. They also lead seasonal kids' camps where tiny humans can explore the routes, or plunge on a big swing and zipline. The gyms also have a separate area with machines, traditional weights, and cardio equipment for members who want to not only climb rocks, but also lift heavy ones above their heads.