In 1913, German-born Carl Braunhart debuted a shop of high-quality cycles that eventually migrated stateside and, over the years, traded hands to his great-grandson. In 1980, Fred Feller bought the shop from the Braunhart family, and when his son, Darren, graduated from college, Carl Hart Bicycles once again became a multigenerational family business. Today, Fred and Darren's staff of factory-certified technicians and cycling enthusiasts, some with backgrounds in semiprofessional racing, help patrons sift through an impressive inventory of quality bicycles from top industry brands such as Trek, Specialized, and Cannondale. Most two-wheelers come in five to eight sizes for myriad heights, and staffers measure customers to find the best fit. But when a traditional bicycle won't suffice, they send measurements to Seven Cycles or Guru factories, where workers craft customized frames. Custom-fit bikes contour to riders' bodies, cushioning the stress of frequent biking and the need to throw bikes at slow-moving pedestrians. Before committing to any purchase, customers are encouraged to take a test spin around the parking lot or stop by on Demo Days. On these days, bike manufacturers bring their cycles to the store and patrons can try them on for size as they pop wheelies over unassuming companions or traverse miles of mountain trails that branch out from the shop. On Saturdays, Darren or an assistant manager takes groups of up to 35 cyclists on 36-mile excursions. Afterwards, athletes refuel with bagels at the shop.
The Ultimate Dance Zone readies two-steppers of all ages for the spotlight with full lines of dance apparel, accessories, and footwear. Since 2003, the business has aspired to be a one-stop shop for dancers, gymnasts, and cheerleaders alike, offering the latest styles by brands such as Capezio, Eurotard, Nike Cheer, Gia-Mia, and more. If, while navigating the colorful clusters of leotards, tights, and bags, customers are unable to find what they’re looking for, friendly staffers can order it for them. They also provide professional shoe fittings for burgeoning ballerinas who like to ensure their feet don’t need whittling down to a more manageable point before making a purchase.
It’s been 40 years since the Ferraro family opened Plaza Surf N Sports, and today its inventory of sporting goods and apparel only continues to expand. The staff of sports enthusiasts is on hand to help patrons navigate the selection and can assist with everything from fitting and sizing hockey equipment to finding the right skateboard deck. The shop also handles team orders and trophies, ideal for local youth teams or professionals that lost a championship but really want a trophy anyway.
Plaza Surf N Sports’ Montauk location specializes in watersports, stocking a large selection of bathing suits, goggles, and surfboards. Day rentals outfit trips to the shore with surfboards, boogie boards, kayaks, and beach chairs, which are more relaxing for wave riding than conventional surfboards.
The Spa 25 welcomes visitors for a quiet and relaxing retreat from the hectic outside world. In the elegant spa, staffers beautify each area of the body, waxing away excess hair, applying facials to remove dead skin, and giving muscles a melting massage to complement intense workouts. The hydrating foot treatment brings spring to the step, and the full-body polish treatment exfoliates customers from head to toe and buffs in a coat of hydration cream to dramatically increase their Blue Book resale value.
Regardless of which of the hundreds of Target Portrait Studio locations you meander into, you can always count on a similar experience. Tucked into Target retail locations throughout the nation, each studio boasts a staff of professional photographers, premium lighting equipment, and advanced digital cameras. The seasoned crew takes pains to customize photo sessions to suit each customer's vision, setting up desired backgrounds and props before guiding families and high-school seniors through a mélange of poses. Afterward, customers will work with a professional to personalize their portraits with different special effects and styles, such as black and white or sepia tone. They then pick up their physical portraits at the studio in 7–10 days. If they don't feel like holding their breath that long to see the final products, they can access the images in an online gallery within 24 hours of the session, at which point they can order extra prints for gifts, collages, and greeting cards.