When Cliff Hodges, the founder and CEO of Adventure Out, graduated from MIT with a degree in electrical engineering, he knew a traditional desk job wasn't for him. According to Technology Review, he quickly gave up his engineering career for the wireless world of the great outdoors, where he began to hike, climb, and surf his way around the world, always staying true to his philosophy of environmental respect and protection.
His travels and business accomplishments have gained some measure of notoriety; he's coached on MTV's Made, consulted for ABC News, and was selected as one of four winners of the 2011 Santa Cruz County Civic Service Award: The Nextie. Adventure Out was also identified for meeting survival skills training standards by The New York Times best-selling author Tim Ferriss in The 4-Hour Chef.
Today, he and his program consultant Tom McElroy lead excursions into the California wilderness to teach backpacking and survival skills, including the tracking of animals and wild ice-cream trucks, and they also guide novices through surfing, rock-climbing, and mountain-biking sojourns. Through fundraising, Adventure Out has helped save Castle Rock State Park from closure and a portion of their proceeds is put directly back into the park.
Whenever she strolled down a sandy beach or marveled at the redwoods of a lush forest, LeTa Jussila would be reminded that Santa Cruz was the most beautiful place in the world. It seemed a shame to her that most people spent so much of their days inside houses and offices rather than taking advantage of the diverse landscapes of their surroundings. Inspired, she spearheaded the foundation of Optimal Health and Fitness?a multidimensional outdoor-fitness program.
Today, LeTa and her staff of trainers conduct energetic weight-loss classes at local beaches, forests, and mountain trails. They use the tools of their surroundings as exercise equipment, such as running up park stairs for a cardio workout. Encouraging well-rounded, healthy lifestyles, the instructors also conduct seminars on holistic topics such as stress management and meditation. Nutrition specialists, meanwhile, provide students with balanced meal plans and supervise detoxifying cleanses. The staff also offers various treatments popularized in the East, including traditional Chinese acupuncture treatments and rejuvenating qi gong stretching classes.
Since Rocky Snyder founded his self-named fitness studio 18 years ago, Good Times Magazine has bestowed the facility with its Best Personal Trainer award six times, a testament to Rocky's Fitness Center's commitment to one-on-one training and promoting healthy form and movement.
Group training sessions maintain a manageable 6:1 student-to-teacher ratio in classes whose daily-changing moves blasts through workout plateaus with the gusto of a military tank. Sessions are small enough for instructors to ensure the proper execution of exercises and give each client some individual attention. Amid the gym's green and yellow color-blocked confines, exercisers take part in Rocky's scientifically savvy program, which is designed to ignite metabolism and bulk up muscular strength. The qualified trainers help individuals as well as small groups build strong, powerful forms with one-on-one instruction, while sports training conditions recreational and performance athletes alike.
Trudie Ransom knows just how addictive the sensation of standing above the waves can be. After just a few trips out on her board, she not only began training with the standup-paddleboarding master Andy Whitman from Angulo boards, but also opened up SUP Shack. From her experience shadowing Whitman, she decided the best way to introduce people to the sport was with Angulo’s soft, 10-foot boards, which serve as an easy surface to learn on while spending a day on the waves or taking one of the shop’s classes or tours. Classes never contain more than six students, allowing each student to have the one-on-one attention needed to master the art of balancing and maneuvering the board. Once pupils are sure of their strokes, the shop’s instructors lead guided tours that slip out across the rippling blue mirror and past the sights of the harbor or tackle the more advanced paths past sea-lion habitats. Late-evening tours pause as the sun sets over the ocean, filling the sky with color like somebody inciting peacocks to riot.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby, trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
In 2014, Curves partnered with celebrity fitness expert Jillian Michaels to design a new take on its traditional circuit. These workouts incorporate functional bodyweight exercises?each with modifications?into the existing sequence, providing a slightly more intense gym experience intended to jump-start metabolisms while still forging lean, toned muscles.
Each Body By Laser clinic pairs cold-laser technology with holistic health practices to help patients lose inches and keep them off. The treatment gets its magic from cold lipolasers, which are designed to gently shrink fat cells by dislodging their contents so that they can be fully discarded through the body's natural metabolic process and series of tiny secondhand stores. Each one-hour treatment series wraps up with a consultation on diet and exercise, along with a quick session atop a whole-body-vibration platform engineered to burn even more calories.
Like art-house films and fish-flavored popsicles, these procedures are not intended for everyone; females who are pregnant or nursing should not undertake the treatment, nor should patients with active forms of cancer. Should any complications be discovered during Body By Laser's initial screening, the company will issue a refund.