A laser is like a film critic’s opinion: it forms after concentration, changes direction following reflection, and annoys people just trying to watch the latest Police Academy. Today's Groupon earns rave reviews: for $99, you get a Laser Genesis skin-therapy session for the face at Advanced Medical Aesthetics in Lake Zurich (a $350 value).
Dr. Lisa Gulcher, M.D. manages a staff of aestheticians who use advanced cosmetic technology to perform nonsurgical treatments for men and women. A one-hour Laser Genesis skin-therapy treatment commences with a consultation and brief prep work. Sure-handed staff members then wield a laser handpiece, showering dermal layers with cascades of laser-light energy in an attempt to minimize the appearance of the fine lines, large pores, and "Fifty-Four Forty or Fight" tattoos indicative of aging skin. The gentle heat caused by the procedure is designed to stimulate collagen formation beneath the skin's surface and reduce skin redness. Sessions conclude with the application of an SPF moisturizer and entail a minimal amount of downtime, ensuring that patients have ample time to recover before they must put their faces back to work as portable dry-erase boards.