Groceries, like electricity and phone calls to Karl Malone, are a basic living expense. Get the fundamentals with today's Groupon: for $7, you get $15 worth of gourmet groceries and local produce at Carlsbad Ranch Market on Paseo Del Norte.

Well-grown plants trust Carlsbad Ranch Market to sell them to discerning local buyers, confident in the store's robust produce displays and fresh salad bar. Because it’s never picked green, this local produce has been allowed to grow longer than the cryogenically frozen goods sold by most grocery stores, which makes it taste better and spares customers the hassle of punting squashes to determine whether they’re ripe or not. The market's helpful vegetable guides lead visitors to the fresh-plucked plant matter of their dreams. Carlsbad selects as many unsprayed plants as possible, stocking organic greenery that has never known the fun-killing taste of fungicide. Outside of the overflowing fruit-and-vegetable aisles, the market loads larders with gourmet groceries including local tortilla chips and salsa made nightly. Carlsbad’s extensive salad bar sells crisp leafy bundles ($5.99/pound) and a variety of hot-meal items such as soup ($3.89/pound) to office workers who need a quick, light lunch to brace them for another day of team-building exercises and trust stabs.