Tell us about your business.
As a makeup artist, I help clients look their best for weddings or other special events, give beauty makeovers to people who want to update their everyday images, or for just a fun girls night out.
I get the rewards of helping people feel good about themselves, as well as [the opportunity to teach] and send clients home with tips on how to achieve everyday glamor results for themselves.
The interior of a business can affect how its customers feel. What kind of decor do you use to help make your clients feel pampered and at ease?
The main part of our salon is decorated in what we call contemporary Tuscan style. The makeup area is decked out for the most discerning of tastes. I've tried to amp up the glam in my space to coincide with glam in my makeovers. It's a huge hit.
Do you or your staff have any special certifications or degrees?
We have 62 years of experience combined between our five stylists in our salon. Our owner is a Goldwell Certified Colorist and former Goldwell Color educator. We also have a hair extension specialist on staff and everyone is very strong behind the chair. We have a great mix of experienced staff all the way to our newest stylist with two years behind the chair.
Business at a Glance
Handicap Accessible: Yes
Staff Size: 2–10 people
Parking: Parking lot
Most popular service: Airbrush Makeup
Brands Used: MAC and Diniar makeup
"I gained 60 pounds when I had my son," Ashley, Parakletos Wellness's co-owner, says—but there's triumph in her voice. She credits body wraps for helping to shed those pounds, and now performs these services for others. Ashley, a licensed massage therapist and aesthetician, and her husband and personal trainer Stephen operate Parakletos, whose name translates fittingly to “called to help.”
The couple is happy in the facility, with its sand-hued walls and pulsing ocean soundtrack. Having only a single treatment room allows them to help clients one at a time. "If someone comes in with acne or rosacea, we don't want you to have to interact. We want you to be able to leave insecurities at door." In addition to an oxygen cucumber facial, Parakletos can slacken shoulders with river stones during private massage sessions, but, due to her personal experiences, it's weight-loss wraps that Ashley holds in the highest regard.
"Folks come in and we ask a lot of questions. How much water do you drink? How much do you workout? It's not about vanity for us, it's about the lifestyle change." The body wraps, which are designed to help motivate and shed weight, are composed of 12 different herbal ingredients. All of the products and supplements employed by Parakletos are forged from herbs and flora, much like Robinson Crusoe's Gameboy. Even when she is far from the studio's brimming shelves, Ashley says that she tries to let her passion for what she does thrive. "I give one pro-bono massage a week. If I'm at church and someone mentions a pulled hamstring, I'll pass them a note. I like to be a blessing for anyone I can."
When and how did you first develop a passion for your work?
In July 2012, I started school for aesthetics and I realized when I got my first job how much I could impact a woman's self-image and self-esteem just through something as simple as an eyebrow wax. It's very empowering to me to be able to share my tricks and advice during waxing or facials to make women see that they can feel beautiful every day.
Do you offer your customers any extra perks?
Complimentary coffee, tea, and water. With an eyebrow wax, I fill and highlight brows for no extra charge. With eyelash extensions I seal the lashes for free.
What steps do you take to make your clients feel at ease?
I provide a clean environment. None of my cleaning supplies are in a back room or storage closet. I always make sure my aesthetics room smells great and that pillows and a warm blanket are provided for longer treatments. My door is frosted glass as well, and a lot of clients have expressed that they are thankful for the privacy.
Handicap Accessible: Yes
Staff Size: 1 person
Parking: Parking lot
Most popular service: Eyebrow wax
Brands Used: None
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