To help women achieve their fitness goals, the certified personal trainers at Get In Shape For Women focus on four areas: weight training, cardio training, nutrition, and accountability. In small group sessions, trainers modify exercises to suit up to four ladies' fitness levels, beginning by calibrating strength-training sessions—such as free weights, lunges, and squats—to each client's abilities while still ensuring they are challenging themselves. Then comes high-intensity cardio interval-training sessions in which trainers encourage exercisers to achieve optimal results on the treadmill or elliptical.
The trainers supplement the group workouts with nutritional planning centered around the concept of eating six small, balanced meals six days a week. They set aside the seventh day as a "free day" for a bit of indulgence, be it eating a favorite sweet or lusting openly after bacon. To hold their women accountable, trainers talk nutrition on the floor during scheduled appointments, and the ladies' progress toward reaching their goals is measured by trainers each week.
“It’s the challenging fits—either spectacles or contact lenses—that drive me," writes optician John Parrelli on his website. Since opening his first shop in 1978, these challenges have included cataract sufferers who were left without binocular vision following surgery. Parrelli and his team of lens specialists experimented with different materials, designs, and indices of refraction until they could fabricate a lens thin and strong enough to restore these patients’ sight.
Today, Parrelli Optical has grown to six locations, where optometrists inspect patients' vision with a comprehensive, 15-point eye-health assessment and complete visual analysis. Through digital corneal photography, they're able to diagnose corneal disease and increase the precision and comfort of prescriptions. The locations also host a wide selection of designer frames, ideal for experimenting with different styles, such as wearing 20 frames at once.
Each Gentle Dental outpost is home to a cadre of friendly, experienced dentists and hygienists who perform everything from oral surgery to cosmetic dentistry. Today’s deal gives you an immaculate trinity of their teeth-handling talents; a thorough cleaning leaves your broccoli killers and meat destroyers pristine, a quick x-ray of molars lets your doctor see any abnormalities not visible to either the naked eye or to plaid, high-def monocles, and a complete exam checks for potential problems such as cavities, gum troubles, or evidence of stress-induced nighttime teeth grinding caused by the cancellation of the Knight Rider remake.
What services does your business offer and what makes your business stand out from the competition?
We are outdoors and indoors, the workouts are always different, and we use our body weight, weights, and tubing [for resistance].
Exercise is challenging. How do you keep clients motivated and engaged?
Once they try this workout, they will love it and want to come back.
What was the inspiration to start or run this business?
To help people lead a healthy lifestyle. People who thought they couldn't do boot camp have been with me for nine years.
What do you love most about your job?
All of the wonderful people I have met over the years and am still meeting.
B&S Fitness Program is composed of four different fitness-related branches, all of which are overseen by cofounders Brandi and Steven Dion. At North Shore Boot Camp Company, Brandi and Steven, along with their staff, lead indoor and outdoor boot-camp classes at locations across Massachusetts. On the track, they coordinate marathons and triathlons throughout the year for B&S Event Management, and hit the races themselves as part of a running team called SpiderOne Racing. Since every team needs a home base, the duo also operates B&S Sport Science, a 10,700-square-foot facility devoted to research- and technology-based services such as ACL rehab and personal training.
Steve Baglioni knows the human body. On a regular basis, the massage therapist works with sports professionals and chiropractors, and is currently studying to become a certified personal trainer. Given the diversity of the fields he's studied, it's not surprising Steve specializes in two very different styles of massage. As a sports therapist, he provides intense treatment for athletes looking to improve their flexibility or recover from strenuous activity. Steve’s other specialty is hospice service. In this capacity, he performs comfort touch treatments that gently relieve aches in patients who spend a great deal of time in bed or wheelchairs.