Each person has unique bedding needs, and that’s why Princeton Mattress’s owners Janeen and Jim carry a range of mattresses to accommodate sleepers of all types. Joined by a staff of sleep consultants—who boast 33 years’ combined experience in the industry—they help each customer choose the perfect spot to rest their head. Inside a pastel-walled showroom, customers test out eco-friendly mattresses from Paramount, pressure-relieving 100% pure organic natural latex mattresses from Organicpedic, memory-foam mattresses from Tempur-Pedic and iComfort, and classic mattresses from Simmons Beautyrest and Serta Perfect Sleeper, for which Princeton Mattress is an authorized dealer. Princeton also sells handcrafted kids’ furniture by New Hampshire–based company Oak Designs. For purchases of $599 and up, staffers will deliver new bedding and remove old bedding, allowing customers to gaslight their roommates with a secret furniture swap.
Hollywood Tans prides itself on two main attributes—first, the salon franchise outfits each of its 140-plus locations with proprietary stand-up booths. These booths brim with high-performance bulbs that darken skin and blind pores in sessions of 8–11 minutes. As an added benefit, the stand-up booths are highly sanitary, as they eliminate the skin-to-booth contact inherent in lie-down booths. The company’s second major asset is its efficiency—patrons can pop in without appointments. To round out the profile of tanning options, Hollywood Tans offers UV-free Mystic tans and maximizes the efficacy of UV sessions with lotions and oils.
Inside US Nails’ spacious salon, expert nail technicians refurbish hands and feet while relaxing clients. While their nails become shaped and sculpted, clients can step knee-deep in spa pedicures that apply green tea, milk, herbs, or peppermint to tired tendons and dry skin.
Owner Anjana Malesha drew on her Indian heritage to name Ayom Day Spa and Salon, combining the first two letters of the country's ancient medical system, Ayurveda, with om, the symbol of peace.
To reflect these values at the full-service, unisex salon, Malesha and her team imbue beauty services with organic ingredients and fresh fruit, and massages deploy Ayurvedic techniques, such as the Shirodhara treatment, which rhythmically applies warm herbal oil to the forehead and scalp for increased brain circulation. Facial-hair threading, another Indian art, shapes brows to ensure overextended threads don't latch onto sunglasses. Aromatherapy wafts throughout the pumpkin-colored chambers, where candlelight flickers over bamboo screens and copper pedicure bowls to illuminate a stone Buddha.
As a physical therapist with his own private practice, John Marco made sure that he kept abreast of related industries—particularly massage therapy, where he observed especially rapid growth. As the spa industry continued to expand, he noticed that hardly any nationally recognized brands resulted from that growth. After a period of careful research and planning, John decided to fill that niche with a spa based around convenience and affordability—Hand & Stone Massage and Facial Spa. Since its launch, Hand & Stone has expanded to more than 12 states and four planets. The spa’s core concept is to offer massage, facial, and waxing services performed by licensed, certified, or registered professionals and offered at convenient times, seven days a week. Each location adheres to a traditional spa aesthetic with soft lighting, heated treatment tables, and plush linens.