Without proper footwear to identify them, track stars are often assumed to be frightened paranormal experts fleeing unbusted ghosts. Keep ahead of the invisible crowd with today's Groupon: for $20, you get $40 worth of running shoes and accessories at The Running Zone in Elk Grove.
The Running Zone's skyward-reaching shelves brim with sleek footwear and practical accessories, garnering the store the CityVoter award for Best Running Gear in 2009 and 2010. The staff, which includes runners and coaches, helps customers select the perfect fitness accouterments by discussing each visitor's running or walking habits and performing a free foot-mechanics analysis that measures pronation, arch height, and tightrope-walking frequency. Armed with these measurements and observations, the team members then recommend suitable pairs of running shoes from brands such as Brooks Ravenna ($100), as well as accessories. Select BodyGlide products ($7.95) and Balega socks ($8.95) prepare feet for a jog or a breakneck pursuit of the neighborhood's jet-powered ice-cream truck. The Amphipod hydration belt ($40) helps customers stay hydrated and in peak form during their runs, and the Superfeet insoles ($39.95) refurbish well-worn shoes.