David Kadzielewski spent 15 years as a trainer and a manager in several big gyms. Over and over, he saw a pattern repeat itself: the gyms would become impersonal, customers would tire of mass mailings, and individual attention would be replaced with a one-size-fits-all approach to fitness. So David set out to do something different: he founded
Latitude 47 Fitness , whose comparatively smaller size and higher levels of personal attention help programs stay client-focused. The fitness side of Xhale features equipment, such as cardio machines and treadmills that can be bench-pressed, along with classes and personal training. Wellness experts also offer nutritional guidance. Spa treatments include massage and saunas. While parents work out or get a tan, kids can roam free in a supervised play area.