When Jess Dang started Cook Smarts in 2011, she didn't entirely realize what she was getting into. At the time, she was working a corporate desk job by day and unwinding in the kitchen by night, mastering the skills she would soon introduce to the digital world. Her culinary hobby became a blog, then a catering service, and then a supper club for her friends. Cook Smarts was a way for Dang to make cooking a full-time gig, and started as kitchen lessons for home cooks and high-school students. But one thing became clear the more lessons she gave: most Americans simply don't have a firm grip on the fundamentals of the kitchen—from knife skills to food storage to making the most of a limited budget.
That's where meal plans come in. By designing simple, delicious, and healthy meal plans in week-long increments, Dang makes it easy for even beginner cooks to earn their kitchen legs. These plans take into account such lifestyles as vegetarianism, paleo, and gluten-free diets. Even better, the plans build off of each other by reusing ingredients and incorporating leftovers to simplify grocery shopping. Supplemented by Dang's informative online lessons, meal plans demystify the kitchen from the pantry to the broiler.
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What services does your business offer and what makes your business stand out from the competition?
We have over 1800 sq feet of space. Breakfast, lunch and snacks are provided. Toddler and infant curriculum.
What was the inspiration to start or run this business?
My own experience with finding childcare is what inspired me. Dark tiny spaces, unfriendly staff, too many processed foods
and I can go on. This was just my experience at the time
and does not reflect on all in home daycares.
What do you love most about your job?
I love being able to teach and set examples for the children and being able to have fun along the way.
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