Smiling faces surround a typical Wet Coast Events finish line, where participants of all ages show off medals awarded for completing one of the organization's signature races. Wet Coast's team has plenty to smile about, as well. With each happy finisher, they advance their goal of promoting healthier lifestyles through walking and running—two activities they try to make as fun as humanly possible.
Founded and staffed by enthusiastic runners, Wet Coast Events puts wild and occasionally wacky twists on 5K, 10K, and marathon events held throughout the Fraser Valley. Take, for example, their Zombie Fun Run, during which hordes of undead zombies chase "survivors" down the length of the course. These hired actors provide the kind of motivation a normal trainer would be hard-pressed to deliver, even with the traditional cupcake-on-a-stick method. Another popular race winds through the scenic trails around Flora Lake in Chilliwack, while the ingenious Fraser Valley Beer Mile allows racers to pause for a beer between laps.