The free-weight section of the local gym has commonly been a place to hear the thunderous sounds of Hercules-like lifters grunting their way through reps and clinking dumbbells falling to the floor. This scene could easily scare away beginners and guests with non-heroic physiques. Known for constantly straying from the norm, trainer Ashleigh Kast forged a routine that works equally well at initiating beginners and helping experienced lifters push themselves over a strength plateau, combining drills from the Functional Movement System with the Russian Kettlebell Challenge. The purpose of each kettlebell-bolstered movement is to stimulate as many muscle groups as possible, forcing them to work together towards the common goal of tone and calorie burn. Kast introduces a new kettlebell skill into the program each week to prevent muscles from becoming bored and defacing the bones with obscene doodles. When the weather cooperates, classes move outdoors, and one Sunday morning a month, she invites students to attend a specialized workshop.
As the owner of Sunlight Of The Spirit Yoga Studio, Diane Davey
teaches her clients that they can be any age, weight, or ability level and still excel at yoga. Armed with with a 500-hour RYT certification and direct training from experienced yogis, she takes an approach in classes that focuses on accessibility. Diane teaches a style called Modern-Day Yoga, which blends Eastern and Western yoga styles and philosophies into flowing sequences of poses. Having trained directly with the style's founder, Diane has been able to add her own relaxing touches to the form, including holistic healing techniques such as deep-breathing and meditation. The studio helps put its students in the appropriate state of mind with a calming color palette of yellows, earth tones, and blond wood. Silk curtains hang alongside floor-to-ceiling windows to let in ample natural light while ensuring the space stays private and silkworms don't have to get second jobs.
What services does your business offer and what makes your business stand out from the competition?
Hip Hop Zumba involves dance and aerobic elements. The choreography incorporates hip-hop, soca, samba, salsa, merengue and mambo. Squats and lunges are also included.
Exercise is challenging. How do you keep clients motivated and engaged?
It’s all about moving and getting your heart-rate up. And after just a few times, you really start to get a hang of it. The more you start to get the moves, the harder you’re able to work (so don’t judge your sweat-level by your first Zumba session).
What was the inspiration to start or run this business?
What do you love most about your job?
Zumba Fitness New Jersey's licensed head instructor Melissa Marcketta and her enthusiastic staff lead over thirty light-hearted, hip-swiveling Latin dance workouts per week across five locations. During one-hour Zumba with Zumba Toning classes, students become acquainted with pulse-pounding dance moves and strength training exercises that create physiques as tight and toned as a bass drum crafted from recycled Tarzan posters. The calorie-crushing combination of aerobic gyrations and shimmy-infused strength training is accessible for all ability levels. The studio employs multiple instructors to ensure varied workouts, eclectic soundtracks, and a spectrum of opinions surrounding the optimal peanut-butter-to-broccoli ratio for a postworkout sandwich.
All CrossFit coaches study the science of exercise, but the trainers at Crossfit Veracity take a particularly empirical approach to designing their classes. The lead trainer, Leonardo Muñoz, describes his workouts in terms of simple Newtonian physics: force equals mass times acceleration. He designs new workouts everyday, challenging students to move increasingly large masses at greater speeds, therefore always increasing the intensity of their workouts. He says his workouts only last 5 to 20 minutes, and focus on fewer exercises done with perfect form rather than hours of training. The method seems to work for him and his fellow trainers, who have accomplished feats such as 50-mile endurance races, climbing 14,000-foot mountains, and overcoming a fear of their own ripped shadow.
Should a large-scale alien invasion start snatching up people and businesses with tractor beams, NBD Training Zone would be in no danger of floating away. The weighty array of free weights makes for well-rounded workouts when combined with a jog on the sprint track. While the gym allows for self-guided workouts, exercisers aren't left to sweat on their own. In addition to offering personal training, the fitness instructors lead more than 80 group fitness classes each week, including cycling and yoga. They even teach classes specifically designed for athletes and kids, who most scientists agree will one day turn into adults.