The Preschool Prep Company's award-winning line of DVD's and books are designed to teach children basic concepts such as letters, numbers, shapes, and colors. Founder Kathy Oxley has good reason to believe that toddlers’ can easily learn these concepts. After exposure to the alphabet, Oxley’s 14-month-old daughter began to recognize letters on signs and in books. Within a year, the two-year-old could read simple words on her own. Preschool Prep aims to provide children with a basic set of tools they'll be able to use when they're ready to learn how to read. In the end, it's a philosophy very similar to other educational approaches. "We teach toddlers to identify dogs, elephants, unicorns and dinosaurs," Oxley said in an interview with EW.com. "Letters are no different. They are just animals of a different kind."