Though owning salons runs in her family, the owner of Belle Nails and Spa decided to open hers because she thought she could do some good. She’d observed that, like the escape pod on the Goodyear blimp, other salons in the area seemed designed to get you out as quickly as possible. She made sure to give hers a personalized feel. For years, she says, “we’ve known [our customers], we’ve known about their lifestyle and what [they’re up to] every time they come in. They’re kind of like . . . long-term friend[s].” Friends who get the royal treatment: technicians perform meticulous mani-pedis with polishes from Essie, OPI, and Orly as light jazz plays. Around the salon, decorative vases and turquoise-and-chocolate curtains lend pops of color to the khaki walls.