Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
The certified instructors from American Swim Academy recognize that, unlike many other mammals, humans aren't born with the ability to swim safely. Their passion for teaching students how to glide through the water without worry propels each class at the academy and inspires students of all ages to silence the mocking comments from their neighbor's dolphin. Each instructor must have obtained both CPR and academy swim training before leading lessons, which are structured to meet students' abilities.
Furthering the tenants of safety and control, all academy classes are hosted inside an indoor facility with pools designed specifically for instruction. Waters are heated to 92 degrees and feature wide steps, teaching stations, and shallow areas for small children. On-deck managers oversee each class to heighten student safety and shout out Olympic swimming records every five minutes for inspiration.
Harpreet "Happy" Singh—also known as “The Beer Baron”—holds court over 22 taps of suds chosen from a rotating selection of craft beers. Singh, who also presides over Perry's Liquor and Craft Beer, adds his encyclopedic knowledge to every pint of Delirium Tremens or Armored Fist Black IPA that slides down the smooth wooden bar in his industrial-chic watering hole, nestled within the nearly century-old Schenone Building in downtown Livermore. Hanging metal lamps spotlight seats at the bar, where flat-screen TVs flicker with sports, and a candlelit back lounge lends tabletops to Greek food brought in from Demitri's Taverna. Hits from the '80s, '90s, and modern hip-hop scene fill the bar on Thursday through Saturday nights, when DJs enthrall crowds with alluring beats punctuated by tributes to Perry Como.
Created as an extension of ValleyCare Medical, LifeStyleRx prescribes simple, healthy fitness routines for exercisers of all ages and skill levels. From their center within the ValleyCare Medical complex, staff members conduct up to 115 group exercise classes a week, some of which take place in a heated indoor pools. Personal trainers provide specific regimens to help clients accomplish fitness goals or recover from injury. They also supplement their physical training with nutritional counseling, walking their charges through a process that begins with creating grocery lists and ends with actually preparing recipes in cooking classes.
While members and visitors torch unwanted calories, their children can relax or take exercise classes of their own in the childcare center or YouthFitZone. The facility also provides ample postworkout amenities, including steam rooms and saunas.
Umigo Indoor Kart Racing's staff alters the track every two or three weeks, reconfiguring the layout based on one of the more than 30 available designs. Hairpin turns and high-speed straightaways may appear in different places, and each course provides drivers with an exhilarating-yet-accessible challenge. The sound of roaring engines fills the air as high-performance go-karts soar around the track. At the same time, throughout each race marshals keep an eye on participants and use colored flags, nonverbal queues, and spoken instructions to communicate with drivers.
The visitors' safety remains a top priority for all of the staff members at Umigo. In addition to monitoring each race, they help first-timers by providing tips and feedback intended to create a safe and enjoyable experience.
At Boomers!, thrill-seeking families and fun-enabling friends can attack a variety of appealing attractions, including mini golf, batting cages, bumper boats, and the button-mashing joys housed inside the exhilarating game room. The Vista location entertains families of sharpshooters with a blacklight-illuminated laser-tag arena before little ones climb and crawl through the Kidopolis play area. The El Cajon and San Diego locations let rivals celebrate the spirit of competition as they fly past each other in speedy go-karts or have a snail-paced Ferris wheel race at the kid's county fair. Unlimited pass holders at the El Cajon location can also scale the 32-foot-tall climbing wall, which, like America, enables citizens to climb to the top via myriad routes.