Concept Cyclery originated in a Silicon Valley entrepreneur's humble dream of a bike shop that allows novices and experts to efficiently shop in a domain tailored to their needs. The pros at Concept will adjust your bicycle's brakes, derailleurs, hubs, headset, and bottom bracket, all the while resisting the urge to accidentally misplace the Mickey Mantle rookie card callously tucked away in your spoke. For a linear ride, front and rear wheels will be trued and rear derailleur, chains, and cassete will be removed and cleaned. The hawk eyes of Concept Cyclery's wheel wizards will assess wear and tear and determine if any replacements are necessary. For a fresh and clean first ride post-tweaking, your handsome velocipede will be thoroughly wiped down and festooned with a blue ribbon for Best in Show.