Brenden "Stubby" Stubblefield, a Texas Tech University scholar studying animal science, bent his head intently over his latest lab project: home-brewed beer. After an exercise with yeast sparked Stubblefield's interest, he taught himself to brew beer to suit his own tastes. As he learned, he noticed the lack of a home-brewing supply store in the area and resolved to start his own with the help of his family. Stubblefield says that he loves his career because, "I get to talk about beer all day. It's like a dream job to me." Other staff members are just as passionate about home brewing, talking with customers and answering questions about introductory home-brewing kits and high-end brewing equipment, some of which the store manufactures.

In addition to equipment, the store carries brewing ingredients such as hops, grains, and a selection of 85 different malts in its own room. Stubblefield also leads home-brewing classes complete with a brief history of beer and a brewing demonstration for students who wish to buy their own supplies and continue the beer-creation process at home. Along with bolstering beer-brewing hobbies, Stubby's Texas Brewing carries hundreds of wine kits and high-end wine making equipment for those who prefer to grapes over grains.