The old warehouse didn't seem ideal to house much of anything, but the rent was cheap once George Bennett offered to make all his own renovations. Drawing from a background as a builder, he created his own architectural plans, and he and a friend set to work on construction. For months, George arrived early in the morning to demolish old partitions and install lighting and windows. As the transformation neared its finish, the pair mounted new walls, spread mulch floor covering, and set up targets and quivers in the 8,000-square-foot archery range. George invited the National Shooting Sports Foundation to examine his facilities and received a four-star rating.
Now, more than a decade later, arrows sing through the air, slipping percussively into three types of targets. The targets sprout up from a tree-dotted floor under rustic wooden rafters along the indoor, climate-controlled range. Traditional targets stand 45 yards from the shooting area, and computer-controlled moving targets in the form of three-dimensional deer, beavers, and wolves trot across the range, challenging archers to pin them with warning notes addressed to loudmouthed owls. Additional animal targets positioned closer to the shooter's area allow traditional longbow and recurve bow users to test their marksmanship. To prepare for successful shooting sessions, visitors peruse the pro shop's racks of compound bows from the Mathews series as well as Mission gear and Matthews Officially Licensed Products. Quivers brim with Carbon Tech arrows, and George and his staff make other arrows by hand, which George sometimes inscribes with Deer Creek's logo with the care of a painter autographing his children.