People, plants, then profits. That’s the hierarchy of concerns for Irv Cernauskas and Shelly Herman, whose eco-conscious grocery service, Fresh Picks
, delivers roughly 20,000 pounds of local and organic produce weekly to homes across Chicagoland. Though they fill out their selection with out-of-state organic purchases, many of Fresh Picks’ suppliers are local. In 2012, Shelly said, they purchased more than $750,000 worth of produce directly from small area farms
. For instance, on their website, customers can currently order sweet scarlet or gold turnips from Harmony Valley Farm in Viroqua, Wisconsin, and russet or yukon gold potatoes from Igl Farms in Antigo, Wisconsin.